IA : Inteligencia Automóvil

Case Study Role: Freelance Graphic Designer

Company Overview: Inteligencia Automóvil, a pioneering importer and installer of aftermarket smart parts for vehicles, is based in the vibrant city of Aguascalientes, México. With a penchant for innovation, the company sought to infuse its brand with a nostalgic yet contemporary vibe, reminiscent of the iconic 1980s era.

Challenge: Entrusted with the task of breathing new life into Inteligencia Automóvil’s branding, I embarked on a creative odyssey to capture the essence of a bygone era while infusing it with a contemporary flair. The mandate was clear: to conceptualize and execute a visually compelling logo, vibrant social media banners, and an engaging digital splash screen that would resonate with the target audience and leave a lasting impression.

Research and Inspiration: Immersing myself in the cultural tapestry of the 1980s, I embarked on an in-depth exploration of its visual language and aesthetic cues. From neon-lit cityscapes to the iconic imagery of cult-classic films like TRON and Top Gun, every facet of the era’s zeitgeist became a source of inspiration. Drawing from the pulsating beats of synthwave music and the adrenaline-fuelled action of Street Fighter, I synthesized a diverse array of influences into a cohesive design narrative.

Design Execution: Armed with a wealth of inspiration, I set out to translate these eclectic influences into tangible design elements. The logo, the cornerstone of the brand identity, underwent a meticulous process of refinement, blending geometric precision with hand-crafted lettering. A vibrant gradient color palette, reminiscent of neon-lit nights, infused the design with a sense of dynamism and energy. This aesthetic seamlessly extended to the creation of social media banners, where bold typography and striking visuals converged to captivate audiences. Finally, the digital splash screen served as a dynamic introduction to the brand, combining retro-inspired graphics with modern animation techniques to create an immersive user experience.

Outcome and Reflection: The culmination of these efforts resulted in a transformative branding that exceeded all expectations. Inteligencia Automóvil emerged with an invigorated identity that paid homage to the nostalgia of the 1980s while embracing the demands of the digital age. The vibrant colour palette, dynamic typography, and retro-inspired graphics collectively served to elevate the brand’s visibility and resonance in a crowded marketplace. While the project presented its share of challenges, navigating uncharted territory beyond my usual scope of work, the experience proved to be immensely rewarding. It reaffirmed my belief in the transformative power of design to evoke emotion, spark imagination, and breathe new life into a brand’s identity. Inteligencia Automóvil’s journey stands as a testament to the enduring impact of thoughtful design in shaping perceptions and driving engagement.