Just Energy

Case Study: Graphic Design Contributions to Commerce Energy to Just Energy Rebranding

Project Overview: Commerce Energy underwent a comprehensive rebranding initiative to transition to Just Energy. As part of the design team, my role focused on revamping document layouts, creating Spanish versions of documents, and updating website PSDs to align with the new brand identity and messaging guidelines.

Design Objectives:

  1. Document Layout Overhaul: Revise existing document layouts to reflect the Just Energy branding guidelines, ensuring adequate spacing, color conformity, and font usage for a cohesive visual identity.
  2. Spanish Document Creation: Develop Spanish versions of the documents, maintaining consistency with the English versions while adapting language and content for Spanish-speaking audiences.
  3. Printable PDF Publication: Prepare documents in printable PDF formats, conducting prepress checks to ensure print-readiness and adherence to quality standards.
  4. Website PSD Updates: Modify website PSDs to incorporate the new brand elements, including colour schemes, fonts, and visual assets, for both English and Spanish versions. Additionally, integrate links to the newly created documents within the website design.
Commerce Energy Contract Sample
Just Energy Contract Sample
Amigo Energy Contract Sample

Design Process:

  1. Document Layout Overhaul: Utilizing Adobe InDesign, I redesigned document layouts, adjusting spacing, font styles, and colour palettes to align with the Just Energy branding guidelines. Regular collaboration with the branding team ensured consistency across all materials.
  2. Spanish Document Creation: Working closely with translators, I adapted English content into Spanish while ensuring accurate conveyance of messaging and adherence to brand tone and style.
  3. Printable PDF Publication: Following the design modifications, I prepared documents for print production, conducting thorough prepress checks to eliminate errors and optimize print quality.
  4. Website PSD Updates: Using Adobe Photoshop, I updated website PSD files to incorporate the new branding elements and design specifications. This involved revising layout structures, updating imagery, and integrating links to the newly created documents.


Outcomes:

  • Document layouts were transformed to reflect the Just Energy branding, contributing to a cohesive visual identity across all materials.
  • Spanish versions of documents were created, enabling effective communication with Spanish-speaking audiences and enhancing inclusivity.
  • Printable PDFs were produced with meticulous attention to detail, ensuring print-readiness and adherence to quality standards.
  • Website PSDs were updated to align with the new branding guidelines, facilitating a seamless transition for online visitors and enhancing user experience.

Conclusion: 

My contributions to the Commerce Energy to Just Energy rebranding project played a crucial role in maintaining brand consistency and facilitating effective communication across various touchpoints. By overhauling document layouts, creating Spanish versions of documents, and updating website PSDs, I helped ensure a smooth transition to the new brand identity while enhancing visual appeal and user engagement. This case study highlights the importance of meticulous design execution in supporting successful rebranding initiatives.

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